A Cosmetic Dental Clinic- Tooth Planet
Clinic in Dhanmondi

All sort of dental Treatment.
What makes a great dentist? Good Dental Care is comprised of warm, caring professionals who understand your needs and concerns. We make sure that your oral health is our top priority. But apart from that, we understand the importance of trust and faith and treat our patients accordingly. We value our patients and the Good Dental Care policy is that our patients are part of our family.Another factor that we strongly believe in at the Good Dental Care clinic is being honest with our patients. One way or another, we are also at the receiving end of medical treatment and we can identify with your doubts and concerns. At Good Dental Care, honesty is the best policy.We enjoy working hand-in-hand with our patients in delivering the dental services they require and accomplishing the aesthetic goals they demand. Our artistic team of consultants is highly approachable no matter what time of the day. Passion is the key ingredient in our study and practice of cosmetic dentistry, which is why the outcome of our work is always remarkable.What makes a good dental practice?Inviting and comfortable facilities await you at our Roswell dental office with all the most advanced technologies to help alleviate the pain and discomfort of all dental procedures that we offer. Your oral health may be our highest concern, but so is your comfort and security. TOOTH PLANET team, firmly believes that good dental care should be relaxing in order to have the most desirable outcome.It's been said that time is gold. And the professionals of Good Dental Care couldn't agree more to this age-old saying. It's been our goal since the beginning of our practice to serve patients like you with the most efficient solutions with great benefits. We aim to service you with the dental work you require when you need it.On top of that, we pride ourselves in keeping up-to-date with the latest developments in dental procedures in order to give you a wide array of options to choose from that would best cater to your needs and desires.Best of all, we endeavor to reach out to our patients in every way possible and in turn encourage them to reach out to us whenever needed. We exhaust all means of communication available today to provide the patient care and follow up care that our patients need when they need it. We respond to inquiries and consultations as soon as possible because we realize how valuable time is, not only for us as professionals but for you as our clients as well.Our office is conveniently located in Dhanmondi, Dhaka, Bangladesh. No matter what your concern is, we can help because we have reliable solutions.

NSK, 
Densply, 
Sofu,
Serona, 
Dia-dent, 
Dentamerica

Brand Personality Theory and Practice 

1. What is brand personality? 

1.1 The background of brand personality. 

The first time when brand personality was mentioned was in 1955 by David Ogilvy (Ogilvy, 1955) when he had a lecture to American Associate of advertising Agencies. This concept comes out in the specifically background. As the developing of the technology, the produce with the same quality become much than before. Producers need a new method to identify themselves from each other. On the other hand, customers want to identify themselves from each other too. They need a method to express their personality. So brand personality is on the table with the responsibility of identify produces and satisfy the emotional and personal require of customers. 

1.2 The history of the developing of brand personality 

As the first mention (Ogilvy, 1955) from now is fifty years already. In these fifty years people never stop to reach brand personality and their reaches a mainly on three aspect. The first one is on the conception level. They defined brand personality with description (Allen. Olson, 1958), dimensionality (Aaker, 1997), and relationship (Susan Fourneir, 1998). The second one is on reach level. And it can be separate to qualitative reach(Levy, 1985; Plummer, 1985) and quantitative reach (Davil Aaker，1997; Bill Merrrilees, 1999; Dale Miller, 2001; Shengbing Huang. Taihong Lu, 2003). The last one is on how to manage brand personality. Someone think it’s the tool that brand express themselves to customer (King, 1989), someone think it just the information created by AD (Lannon. Cooper, 1983), and someone think it’s one of the determinants of build a brand (Keller, 1989; Aaker, 1991; Biel, 1993).(Yanhui Zhao, 2004) 

1.3 what is the role of brand personality in build a brand 

According to Kevin Lane Keller, brand personality is just one attribute of brand imagine (appendix 1). The user/usage image is one attribute of brand imagine. These two attribute can just solicitation the mental Attribution from customer. And user/usage image is the material part as well as the brand personality is the abstractive part, 

2. Why marketer need brand personality. 

Marketing is an organizational function and a set of processes for creating, communication and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.(AMA,2004). So all the Marketing behavior should consider customer, or called customer based. 

2.1 brand personality for strategic planning 

There are three level in strategic planning: corporate level, strategic business unit (SBU) level and functional level (Kotler et al. 2006). We build brand personality from customer up, can helps market understand customer better. So, market can make a suitable mission and vision in corporate level, get a better business definition in SBU level and choose the right decision in functional level. Because of these, market can satisfy customer better and avoid some vicious competition like competition of galloping price. 

2.2 brand personality for customer behavior 

“Marketers must learn and clearly understand the consumer’s feelings, habits, motivations, insecurities, prejudices, and desires. They must understand how their company’s brand fits into a consumer’s life and how they might respond to different branding messages.”(Larson, 2003). Market built brand personality from customer up can do a better job to satisfy customer’s emotional require, so that a closer relationship will be build with customers. 

2.3 brand personality for CBBE 

CBBE (Customer-Based Brand Equity) is a important concept because almost every markets know strong bran